Somewhere around the middle of last year, Cadbury launched the Dairy Milk payday commercials (here, here and here) in India. The commercial was done in a retro style with a song – inspired from the 1952 Kishore Kumar pehli taareekh song – and dance routine; O&M are the creative minds behind the campaign. The commercial is an extension of celebrating moments of joy campaign that Dairy Milk has launched over the years – kuch meetha ho jaaye, pappu pass ho gaya, miss Palampur. It intends to introduce another moment of joy in one’s life.

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